Local SEO is the key to growing your business locally.

Today, a strong web presence has become essential to businesses. local search engine optimization and SEO are essential to companies who rely heavily on local customers. Local SEO means optimizing your site and your online presence in order to be at the forefront of the search engine results when customers search for similar businesses near you. To get you started, here’s what you need. Read more now on local seo Houston.

What is local SEO?

Local SEO is a digital marketing strategy which helps companies improve their visibility within local search results. Local results is the listing that appears when people search businesses or services within a certain location. As an example, say you have a Seattle-based coffee shop. When someone enters “coffee near my location” into Google your search engine results should show you.

Why Is Local SEO Important for Businesses?

Local SEO can be important in many ways.

The search engine helps to reach customers in your locality who are actively looking for businesses similar to yours.
Your website visibility will be improved, making it easy for your potential customers to find out about you.
This will increase the site traffic of your location and foot traffic.
Local search helps you to stand out against your competitors.
The Local SEO Optimization Process

Google My business listing – Claim, optimize and claim your listing.
Google My Business lets businesses manage their web presence, which includes Google Search as well as Google Maps. The Google My Business page can be claimed and optimized to ensure your company appears in the local search results. It can also provide your customers with information about your business, such as phone numbers, hours, and an address.

Google My Business listings can be optimized by:

If you want to be sure that the information is up-to date and accurate, make sure it’s current.
You can choose the categories that are most applicable to your business.
You can add photos about your business, products and services.
Encourage your customers to write reviews
Local Keywords for Your Website
For your website to be ranked well for local searches, it must contain local keyword. This involves using relevant keywords to your locality and business throughout the content of your website and its metadata. As an example, if your salon is located in San Diego you will want to use keywords on your website such as “San Diego salon” and “haircuts San Diego”.

The following are some suggestions for optimising your website to include local keywords.

Your city and state should be included in the description of your website.
Creating landing pages with specific location information for your different business locations.
Every page of your web site should include your business’s address and number.
Create local content, for example news articles or blog posts .

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